Insights
What’s actually working for independents.
Practical marketing for independent restaurants, hotels and shops. Real numbers, straight answers, and the lessons we’ve learned doing the job.
Start with your problem
I run and I want to
Change the green words. We’ll point you to the piece that answers it.
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London openings: w/c 9 November 2026
Delivery is now a fifth of restaurant trade
Rates are up: a winter plan to keep your tables full
London openings: w/c 2 November 2026
Autumn Budget 2026: what it means for restaurants, cafés and bakeries
London openings: w/c 27 October 2026
Is this how you want your food shown?
What to put in next year’s hotel marketing budget
January starts in October
Nobody books direct for a free breakfast
How to fill a quiet Tuesday
Christmas bookings are won before Bonfire Night
How to add more money to your menu (without annoying your customers)
Got a question we haven’t answered? Send it to hello@good-folks.co.uk. The best ones become the next piece, and we’ll reply to you directly either way.