London
The marketing agency for independent brands.
Built for independents. Judged on results.
covers in three months, against a brief of 15%
HospitalityEight channels. One team.
We are a full-service marketing agency for independent brands. PR, social, paid media, email and websites, joined up properly and judged on what matters to you: more enquiries, more bookings and more sales.
Who we work with
Pick your door.
Every sector makes its money differently, so each one gets its own page.
HospitalityRestaurants, bars, pubs, cafés and bakeries
+126%covers in three months for a North London restaurant, against a brief of 15%.Step inside
LeisureHotels, hostels and travel
Bookings homeWe have sold rooms from the inside, leading ecommerce and digital for two of Europe’s best-known hostel brands.Step inside
RetailIndependent shops and online brands
+482%online day-rate for Whisky Brokers Associates, nearly six times the old average.Step inside
Not on the list? We work across plenty of other sectors too, so tell us what you do.
Work that speaks for itself.
All case studies →Online daily sales for Whisky Brokers Associates, from a new Shopify store and paid media built from scratch.
EcommerceCovers in three months for a North London restaurant, against a brief of 15%.
HospitalityFlyer redemption for Boulangerie Pierre Alix, against a 1 to 3% norm.
BakerySupper club seats at Lilac sold before the event went anywhere near social.
CommunityWant numbers like these for your place?
hello@good-folks.co.ukWhat clients say
One of the things I value most about working with Dean is that he genuinely feels like part of our team rather than an external supplier. He’s responsive, easy to work with, and isn’t afraid to challenge our thinking when it will lead to a better outcome. He’s built strong relationships across our business and with key industry partners and always brings fresh ideas that help us keep moving forward. Most importantly, he cares about our success as much as we do.
GoodFolks have played a key role in helping us grow our business. They quickly understood what we needed and executed a clear marketing strategy that delivered measurable results. Proactive, friendly, and easy to work with, with a strong attention to detail… especially when it came to understanding and reflecting our brand and specific needs. They keep everything moving without overcomplicating it, and I’d highly recommend them to any business looking for effective, results-driven marketing support.
Working with Good Folks has been a transformative experience for our business. The Good Folks team is highly knowledgeable, direct, and incredibly efficient. Beyond their technical skills, they act as true creative partners, consistently providing constructive feedback and innovative ideas that have pushed our business forward.
Who we've worked with
From single-site independents to national businesses, all wanting marketing that earns its keep.
Tell us what you are working on.
We will come back with what we would do first, and what it should be worth.
We answer the same day.