The marketing agency
for independent brands.
London •
We’re a full-service marketing agency for independent brands. PR, social, paid media, email and websites, joined up properly and judged on what matters to you: more enquiries, more bookings and more sales.
What we do
One senior team across every channel:
- Strategy and brand positioning
- Websites, Shopify builds and SEO
- PR, social media and content
- Paid media, email and CRM
Social media and content
Planning, shooting, posting and community management, start to finish. Content that looks like you and gives people a reason to choose you.
PR and influencers
We find the story worth telling, pitch it to the journalists who cover your world, and match you with creators whose audience actually fits yours.
Email marketing and CRM
Your customer list is the one channel you own outright. We grow it, segment it and send campaigns that bring people back.
Local and offline marketing
Flyers, events, partnerships and neighbourhood activity, done properly and tracked. One flyer drop for Boulangerie Pierre Alix hit a 13% redemption rate against an industry average of 1 to 3%.
Websites and SEO
Fast WordPress and Shopify sites that are easy to update, found on Google, and set up to turn visits into enquiries, bookings and sales.
Brand and design
Getting clear on who you are and saying it the same way everywhere. Positioning, tone of voice, design, and the small details people remember.
Film and photography
Shoot days, short-form video and photography that work hard on social, on your website and in ads.
Paid media
Google Ads and Meta campaigns set up properly, with tracking that shows what every pound brought back. Whisky Brokers Associates hit a £2,203 day within 16 days of launch.
What clients say
Work that
speaks for itself.
Real clients. Real numbers.
ECOMMERCE • PAID MEDIA • WEB BUILD
Whisky Brokers Associates
Online daily sales
up nearly 6x.
A new Shopify site and a paid media strategy built from scratch, lifting the online channel by 482% in weeks.
HOSPITALITY • NORTH LONDON • 3-MONTH ENGAGEMENT
A North London Restaurant
Briefed for 15%.
Delivered 126%.
25 years in the same spot. A dormant email list. 12 months of roadworks. Still grew covers by 126%.
HOSPITALITY • COMMUNITY • KENTISH TOWN
Lilac, Kentish Town
80% of tickets sold
before it hit social.
No website. No database. A WhatsApp group that didn’t exist five weeks earlier drove £800 in event revenue.
BAKERY • OFFLINE MARKETING • NORTH LONDON
Boulangerie Pierre Alix
Flyers average 1-3%.
This one hit 13%.
A free-coffee flyer put an invisible Holloway Road bakery on the map. 65 new customers and six straight weeks of sales growth.
Built for independents.
Judged on results.
Who we work with
Independent businesses, and the people behind them who care how it’s done. Most of our work is in:
- Hospitality: restaurants, bars, pubs, cafés and hotels
- Leisure: venues, events and experiences
- Retail: independent shops and online brands
Not on the list? We work across plenty of other sectors too, so tell us what you do.
How we work
Hands-on and straight with you.
Senior people run your account from day one, and the right specialists join when the work needs them. Most clients stay with us well over a year. We can be:
- Your whole marketing team, month to month
- A strategic partner to your in-house team
- The lead on a single project, like a website or a launch
- An outside eye when something isn’t working
The team
Strategists, creatives and specialists who build digital the right way. Thoughtful, honest and effective.
Dean Ford-Prosser
Founder
Dean builds brands people actually care about.
Strategist. PR and content lead. DJ.
Before GoodFolks he spent years client-side, leading digital and e-commerce for hospitality and travel brands. He knows what it’s like to answer for the numbers on a Monday morning.
From the plan to the post,
he’s all in.
Meet the wider team
Behind every campaign is a handpicked team of designers, writers, PRs, videographers, social media managers and developers. You get the right specialist for each job and one point of contact for all of it.
Chloe Bines
Social Alchemist
Hanna Ottó
Content Connoisseur
Annabel Dolphin
Moments & Montage Officer
Join the team
GoodFolks is growing. If you’re good at what you do and like working with independent brands, send us some work and a few lines about yourself at hello@good-folks.co.uk
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We listen.
We tell you straight.
We build trust and get results.
How we think
Everything ties back to money
If it won’t move enquiries, bookings or sales, we don’t do it. Every campaign has a number attached, and you see that number every month.
Quick to move
Senior people make the decisions, so there are no layers and no slow handovers. Things actually happen.
We work with your whole team
Your staff, your suppliers, your web developer, all pulling the same way. We’ll set up the group chat if we have to.
Who we’ve worked with
From single-site independents to national businesses, all wanting marketing that earns its keep.
