RETAIL AND ECOMMERCE
The retail marketing agency for brands that would rather sell than discount.
We help independent shops and online brands grow sales at full price, with Google Shopping, paid social, email and SMS, SEO and Shopify stores built to convert.
CARE INSTRUCTIONS
Read before growing
Every brand is different, but these five hold true for almost every independent retailer we meet.
CARE 01
Hand wash your list.
Email and SMS are the channels you own. Welcome, abandoned basket, post-purchase and win-back flows work every day, whether anyone is watching or not.
CARE 02
Do not tumble dry your margin.
Discounts are easy to start and hard to stop. We grow full-price sales first, and use offers only when they earn their keep.
CARE 03
Iron out the checkout.
Page speed, clear delivery costs and a checkout that works on a phone. Small fixes here often beat a bigger ad budget.
CARE 04
Feed before you spend.
Shopping ads are only as good as your product feed. Titles, images and attributes come first, then the budget.
CARE 05
Shop and site, not shop or site.
If you have a shop, your website should help fill it, and your shop should help grow your mailing list.
STORE DASHBOARD
Watch small changes add up
Traffic is only half the story. Move the sliders to see what happens when more of the people who visit actually buy.
ORDERS A MONTH
150
REVENUE A MONTH
£9,000
EVERY EXTRA 0.5% OF CONVERSION IS WORTH
£3,000 a month
Illustration, not to scale. Figures are revenue before costs.
DELIVERED
Recent results
Two very different retailers, one online and one on the high street, both with a number to beat.
DELIVER TO
Whisky Brokers Associates
+482%
online day-rate, nearly six times the old average
- New Shopify store with 908 products, built in under a week
- Average order value up 21%, from £147 to £178
- Tracking around 39% ahead of target
ECOMMERCEDELIVER TO
Boulangerie Pierre Alix
13%
flyer redemption, against a 1 to 3% norm
- 500 flyers, 65 new customers through the door
- Six straight weeks of sales growth
- A site the street had walked past for years
HIGH STREETBUILD YOUR BASKET
What we do for retailers
Add what you need, then send your basket to us. We’ll come back with a plan that fits.
GF-01
Google Shopping and search ads
Shopping, Performance Max and search campaigns built around a clean product feed.
GF-02
Paid social
Meta campaigns that find new customers and bring back the ones who browsed.
GF-03
Email and SMS flows
Welcome, abandoned basket, post-purchase and win-back flows, plus regular campaigns.
GF-04
SEO for products and collections
Product and collection pages that show up for the searches your customers make.
GF-05
Shopify builds and migrations
New stores and moves from other platforms, with your products, customers and emails brought across.
GF-06
Content and social
Product shoots, short-form video and a feed that makes people want to buy.
GF-07
PR and gifting
Stories for the press and products in the hands of creators whose audience fits yours.
GF-08
Local marketing for shops
Flyers, events and partnerships that bring people through the door, tracked properly.
TRADING CALENDAR
The next big moments
The retailers who do well at peak times start planning early. Here’s what’s coming up from today, and when to get going.
QUESTIONS
Things retailers ask us
If yours isn’t here, ask us directly.
What does a retail marketing agency do?
Do you work with Shopify stores?
Can you help with Google Shopping ads?
We have a shop as well as a website. Can you help with both?
How quickly will we see results?
Got a brand that deserves more full-price sales? We should probably talk.
Tell us what you sell, where you sell it and what a good year looks like.