London
The hospitality marketing agency that counts covers, not likes.
It’s dinner service. The venues filling up tonight started their marketing weeks ago.
We help independent restaurants, bars, pubs, cafés and hotels fill more tables, more often. PR, social, email, local and paid, run by people who have done the job in-house.
- +126%covers in three months
- 16 of 20supper club seats sold before social
- 13%flyer redemption, against a 1 to 3% norm
What we believe
House rules
Four things that hold true for nearly every venue we work with, and shape everything we do.
Likes don’t pay the rent.
Reach is nice. Covers, bookings and spend per head are the job. Every campaign we run has one of those numbers attached, and you see it every month.
Your guest list is the only audience you own.
Algorithms change their minds. Your email list and WhatsApp group don’t. We build them, look after them and use them to bring people back.
Your quietest night is your biggest opportunity.
Fridays tend to look after themselves. Growth hides on a wet Tuesday, and that’s where a lot of our work goes.
Start with the street.
The people within ten minutes’ walk are your easiest win. Sometimes the smartest move is a flyer, a partnership or a proper local event, not another ad.
Recent results
Served
From independent venues we work with. Every one started with a brief and a number to beat.
A North London restaurant3 months
+126%
more covers, against a brief of 15%
A 3,700-strong email list that had gone quiet, 12 months of roadworks outside, and a local market down 30%. The trial became a retainer.
Read the storyLilac, Kentish Town5 weeks
16 of 20
supper club seats sold before it went on social
Through a WhatsApp group that didn’t exist five weeks earlier. £800 in revenue and nothing spent on ads.
Read the storyBoulangerie Pierre Alix500 flyers
13%
redemption, against a 1 to 3% norm
65 new customers and six straight weeks of sales growth at a site the street had walked past for years.
Read the storySome of the rooms we help fill
Try it
Do the maths
See what a few extra covers a week are worth over a year.
Small, steady lifts add up. Move the sliders and the receipt prints the yearly figure.
GoodFolks
What it’s worth
Revenue before costs. The point is how quickly steady growth adds up.
Services
What we do for venues
One team across every channel, so your socials, emails, press and website all pull the same way.
Social media and content
Planning, shooting and posting content that makes people want to book, plus the community management that turns followers into regulars.
PR and influencers
Stories food writers want to cover, award and guide submissions, and creators whose audience actually lives near you.
Email, WhatsApp and CRM
Campaign calendars built around menus, seasons and local moments, plus automated flows that welcome new guests and win back the ones who’ve drifted.
Local and offline
Flyers, partnerships and events that reach the neighbourhood, tracked back to real redemptions.
Paid media
Google and Meta campaigns aimed at people nearby and ready to book, with tracking that shows what each pound brought back.
Websites and booking journeys
Menus Google can actually read, booking buttons that work on a phone, and pages that show up for the searches your guests really make.
Menus and upsell
A fresh pair of eyes on your menu, so the dishes and drinks that make you money are the ones guests notice first.
How we start
Your first 90 days
We start with what’s leaking bookings, then build from there. You always know what’s happening and why.
Month one
Fix the foundations
We audit your website, listings, socials and guest data, fix what’s losing you bookings, and agree the numbers we’re judged on.
Month two
Make some noise
First campaigns go out: email, PR, local activity and content, all tracked back to covers.
Month three
Double down
We keep what’s working, cut what isn’t, and plan the next quarter around real results.
They quickly understood what we needed and executed a clear marketing strategy that delivered measurable results.
Andrew Bistro Aix, Crouch End
FAQs
Questions venues ask us
Contracts, timings, who we work with. If yours isn’t here, ask us directly.
What does a hospitality marketing agency actually do?
Do you work with single-site independents?
How quickly will we see results?
Do we have to sign up for a long contract?
Do you only work in London?
Got a venue that deserves to be busier? We should probably talk.
Send it over after service and we’ll get back to you.